“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. They were in a conference room in Lima watching a focus group in Surrey, England, via Skype as the group discussed the fashion ponchos designed and manufactured by Alejandra’s five-year-old company, Tela.
"Case Study: How Do You Compete with a Goliath?" is from hbr.org, published on July 7, 2016.
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Cosa pensano gli ascoltatori di Case Study: How Do You Compete with a Goliath?
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- MR R.
The start of a story - nothing more
This is chapter 1 only. It covers a focus group about ponchos. That's it. No other chapters. You'll learn nothing from this which is why it's free I guess but if it said it was just one chapter i wouldn't have bothered. I didn't even have the option to buy/read more.
It's written as a story so lots of irrelevant bits in it but that's story telling for you. I found the Spanish sounding names a bit hard to differentiate and so ignored then in the end (if you're Spanish this won't be a problem).