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Sintesi dell'editore

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this audiobook – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Establish your brand values and positioning.

Get the all-important name right.

Bring your brand to life.

Turn your customers into your advocates.

Manage your PR and use your marketing budget wisely.

Inspire your staff to live the brand too.

Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

Simon Middleton is the author of Brand New You, Build A Brand In 30 Days, and What You Need To Know About Marketing. He is one of the UK's most in-demand independent brand strategy advisors, consulting and speaking all over the UK and overseas. Simon has worked on brand, creative and training projects with a wide range of major corporates as well as with charities and destinations. He is a regular commentator on brand issues in the press, on TV and radio, and has appeared on BBC Newsnight, Sky News, Five News, CNN, BBC Breakfast, Bloomberg, The Politics Show.

©2010 Simon Middleton (P)2013 Audible Ltd

"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)
"…lays out [all] the right questions for anyone launching a brand." (Director)

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Non ci sono recensioni disponibili
Ordina per:
  • Totali
    3 out of 5 stars
  • Lettura
    1 out of 5 stars
  • Storia
    4 out of 5 stars
  • Nikki
  • 07/09/2019

I found the way it was read uninspiring

I got bored & stopped listening, think it might have been the way it was read, it just felt repatative

  • Totali
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Anonymous User
  • 03/06/2018

Great knowledge

You need to buy it if You want to know how to build your empire or if You are doing well on your path to the success.

Ordina per:
  • Totali
    4 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    3 out of 5 stars
  • philip wells
  • 22/11/2016

Need the physical book

Would you listen to Build a Brand in 30 Days again? Why?

A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.

27 su 28 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Francis Hill
  • 04/04/2016

Exactly what the title says, brilliant!

I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.

16 su 17 utenti hanno ritenuto utile questa recensione

  • Totali
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars
  • Tom McDonough
  • 10/11/2017

Annoying

The guy says the word bullet every 10 seconds and is really annoying I could only listen to 30 minutes. Isn’t for people who are looking to start up a business, only for people who have an established business.

14 su 15 utenti hanno ritenuto utile questa recensione

  • Totali
    4 out of 5 stars
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    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Gulcan Akbas
  • 13/08/2017

Great book but....

I think this is a brilliant audio book that really delves into the world of branding in great detail. But I think a hardback copy would be better as there are loads of exercises to do. Having it in front of you on paper would be a lot more helpful.

6 su 6 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • John
  • 09/01/2015

Easy to Use But In Depth

A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .

17 su 19 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Amazon Customer
  • 19/03/2019

I had to write a review!

I listen to a lot of Audiobooks and yet,until now, I have never written a review. I have a lot of books I enjoy but, for practical advice, this is by far the best I have listened to.

The content is straight to the point, original and (most of all) useful. The fact that the narrator speaks in a similar manner to Michael Palin makes it even more enjoyable.

If you are starting out in business or looking at ways to improve your business you should definitely listen to this. I listen when I'm driving the car.

Go for it....

4 su 4 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Amazon Customer
  • 30/10/2016

Worth every minute.

Clear English speech. No name dropping and side lining as found in US books on the same subjects, Absolutely packed with information about how to go on. Forget the rest, this is the best! You won't be disappointed!

9 su 10 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
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    5 out of 5 stars
  • Alev Haddadieh
  • 14/07/2016

Excellent tips for branding

it's an excellent book sharing the well tried and tested branding tips. the author has also recommends top bookstore read further on branding.

3 su 3 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Wendy
  • 21/01/2017

Superb listening and great tool.

This book gives you a wonderful understanding about how to get a step in the right direction when starting your business. Great book.

2 su 2 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
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    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • JOHN
  • 01/11/2016

Comprehensive guide for new brands

An excellent walk through of a step by step process from an experienced person for those starting a brand or developing a relatively new one.

2 su 2 utenti hanno ritenuto utile questa recensione