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Sintesi dell'editore

Organized religion has shaped virtually every aspect of human behavior for thousands of years. Some historians have even argued that religion was integral to human survival. Perhaps it’s not surprising, then, that savvy marketers have figured out that they can use some of the same basic principles to connect with their customers – and that brands have taken on such importance to consumers.
©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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