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Julian Birkinshaw, a professor of strategy and entrepreneurship at the London Business School, reports on how it’s easy to get swept up in the glamour of a new idea, but not every management innovation will produce rewards for your company.

This article was first published in the May 2014 issue of Harvard Business Review.
©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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