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Anyone in sales will tell you that social networks are critical. The more contacts you have, the more leads you'll generate and, ultimately, the more sales you'll make. But that's a vast oversimplification. Different configurations of networks produce different results, and the salesperson who develops a nuanced understanding of social networks will outshine competitors.

- From the July/August 2006 special Sales issue of Harvard Business Review.

©2006 by the President and Fellows of Harvard College, All Rights Reserved (P)2006 Audible Inc.

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    5 out of 5 stars
  • Wei
  • 16/08/2006

highly informative under one hour!

I have read many sales and networking books, as well as listen to numerous audio books. This simple to the point 35 minute review segment by Havard Busines has been one of the best business piece of writing/audio! The contents are logical, clear, well conveyed and encouraging. I liked this audio so much, I have already listen to this audio numerous time, and find it to be very helpful throughout my business day.

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