The Silent Churn of Product-Led Growth copertina

The Silent Churn of Product-Led Growth

The Silent Churn of Product-Led Growth

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 We dissect why PLG companies often lose their best users not to competitors, but to internal budget freezes and shadow IT. Using the specific case of Atlassian’s migration to cloud subscriptions as our anchor, we explore how self-serve tools create a false sense of security for C-suite executives. We look at the data on average contract value erosion and explain why the 'bottom-up' adoption model is hitting a hard ceiling in today's macroeconomic environment of November 2026. If you run a SaaS business, this episode explains the hidden friction that kills expansion revenue before sales even gets involved. #ProductLedGrowth #SaaSGrowth #AtlassianCaseStudy #CloudMigration #ShadowIT #ExpansionRevenue #SelfServeSales #BudgetFreezes #EnterpriseAdoption #CustomerSuccess #ChurnReduction #B2BSaaS #FexingoBusiness #BusinessPodcast #TechStrategy #MarketingAnalytics #LeadershipTips #StartupScaling Keep every episode free: buymeacoffee.com/fexingo
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