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Effective patent litigation requires more than command of the law and technology. It demands an advocacy strategy tailored to the audience, the forum, and the business stakes. Recorded at IPWatchdog’s recent Women’s Forum, this conversation is moderated by Katie O’Sullivan, Senior Counsel and U.S. Litigation Lead at Renesas Electronics. The discussion explores how experienced litigators adapt their approach for judges, juries, and arbitrators—and why understanding a decision maker’s expectations can be as consequential as mastering the merits.

The panel examines how to translate complex technologies into clear, persuasive presentations without sacrificing accuracy. From working with engineers and selecting experts who can teach to testing demonstratives and stress-testing analogies, the speakers offer practical approaches to making technical arguments accessible and memorable. They also discuss how litigation teams can test their presentations when budgets do not accommodate mock trials or jury consultants, and why a newcomer’s questions can expose weaknesses that subject matter experts overlook.

The conversation brings these lessons together around case themes: developing them early, refining them as discovery unfolds, and integrating them into claim construction, dispositive motions, and trial. O’Sullivan adds an important in-house perspective: a credible trial strategy can strengthen settlement leverage long before a jury is seated. For outside counsel and corporate IP leaders alike, the discussion offers practical insight into aligning technical proof, legal arguments, and persuasive storytelling throughout a patent dispute.

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