Malcolm Gladwell's Secret to Spreading Good Ideas
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Malcolm Gladwell's Secret to Spreading Good Ideas
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You don’t need money or power to start a movement. In this Shop Talk, Bill and Alex break down Malcolm Gladwell’s three types of people who make ideas spread - mavens, connectors, and salesmen - and how a small group with one of each can move the needle on any issue in your community. Figure out which one you are, find the other two, and get to work.
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