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Kyle and Becca Erdmann are husband and wife and second generation owners of Erdmann Outdoor Living, the company Kyle's father started with a two man crew in 1982. They were stuck around $5 million with zero systems until Becca came in, built every process herself, cut the product list down to three, and took the business from losing money to 10% profit. Tommy and the Erdmanns break down hiring with DISC profiles, why they make job offers on the spot and pull them if they aren't accepted, how only one person has quit since 2021, how they sell financing and anchor price on $70,000 tickets, and how a designer's secondary sale adds $1 to $2 million a year in change orders. Plus the one rule they never break as a couple in business.

Connect with Kyle and Becca ⟶ https://erdmannoutdoorliving.com

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
02:04 - Stuck At $5 Million
04:10 - Zero Systems, Zero Processes
08:09 - Why Expand To Phoenix
12:27 - Hiring With DISC Profiles
16:40 - Job Ads Built For Profiles
24:04 - Offers Made On The Spot
27:39 - The Rule They Never Break
32:02 - Four Stay Interview Questions
32:58 - One Quit Since 2021
37:15 - How They Sell Financing
42:24 - $70K Tickets, 20% Close
44:13 - Anchoring From $10K To $300K
49:57 - Their Company Custom GPT
53:32 - The Designer's Secondary Sale
56:42 - Hitting A 90 Day Timeline
58:39 - From -4% To 10% Profit
59:21 - Cut 50 Products To Three
1:02:42 - Visionary Meets Integrator
1:08:20 - Advice For Couples In Business

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com

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