How a Shopify Agency Scaled Through Relationships | Jamil Bhuya, OtherHalf Studio
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How a Shopify Agency Scaled Through Relationships | Jamil Bhuya, OtherHalf Studio
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In this episode of Back Up to Level Up, recorded live at ShopTalk 2026 in Las Vegas, Janet Khoshaba sits down with Jamil Bhuya, Co-Founder of Otherhalf Studio, a Shopify-focused design, development, and branding agency.Jamil shares how he and his wife built a fast-growing agency by focusing on what most eCommerce businesses overlook: relationships.From working in the restaurant industry to building a high-performing, async-first agency, this conversation explores how human connection, brand-first thinking, and strategic use of AI can drive real growth.Key takeaways:
- Why relationship-building still outperforms cold outreach and AI automation
- How to grow through referrals in a crowded eCommerce ecosystem
- The shift from traffic acquisition to conversion optimization (CRO)
- How AI is changing workflows, but not replacing human connection
- Why lean, async teams can move faster and deliver better results
If you’re an eCommerce founder, operator, or agency builder, this episode is packed with practical and refreshing insights on what actually drives growth today.
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