The real estate market has felt uneven heading into Q4, and if your calendar has slowed down, you’re not the only one. Craig and Shannon look back at Q3, break down what they’re seeing across different regions of the country, and talk through what those trends could mean for real estate media companies heading into the end of 2026.

More importantly, they discuss what to do when business slows down: think in 90-day cycles, fill the funnel before you need the work, look for new ways to help your agents, and use the extra time to invest in both your business and yourself. A slower market doesn’t have to mean sitting around waiting for things to improve—it can be the time you plant the seeds for what comes next.

CHAPTERS:

00:00 - Intro 00:56 - Welcome to the Spiro Podcast 02:52 - REPP, PMRE & Spiro Sync 06:12 - Q3 2026 Market Update 07:14 - Craig Started Panicking About September 09:14 - When the September Bounce Didn’t Happen 17:49 - Breaking Down the Market by Region 18:24 - Where the Most Home Sales Are Happening 22:00 - South, Midwest, Northeast & West by the Numbers 23:34 - What the South Market Is Telling Us 24:58 - What’s Happening in the Northeast 27:06 - Why the Midwest Looks Different 29:07 - Challenges in the Western Market 30:40 - Don’t Call It Stagnant—Call It Opportunity 31:14 - Start Thinking in 90-Day Cycles 33:03 - Why Craig’s October Took Off 33:41 - Shoot the Fall Exteriors Before the Leaves Are Gone 36:19 - Use the Slow Season to Plant Seeds 37:37 - Invest in Yourself, Too 40:35 - Don’t Wait for Success to Be Happy 43:48 - Use the Slowdown Instead of Fearing It

RESOURCES:

Spiro: spiro.media

Spiro Sync 2027: spiro-sync.com

Momentum Monday: Available on Spiro’s social channels and YouTube

Questions / Episode Ideas: hello@spiro.media