🎙️ Episode Summary:

What if a tiny messaging shift could lead to a big breakthrough on social media? In this episode, Katy Ursta shares how a simple 1% tweak to her messaging helped generate 824k views, 1,100 new followers, and 100+ leads—all through organic reach! She breaks down why speaking directly to your ideal client’s current season of life matters and how refreshing content that already works can be more effective than starting from scratch. Katy also shares an update on the podcast’s upcoming name change and a November giveaway!

💡 Episode Highlights & Time Stamps:

0:31 Focusing on Organic Visibility

1:18 My Social Media Last Week vs This Week

4:41 Know Your Buyer’s Season, Not Just Their Problem

8:56 Collect and Tweak Proven Content, with Examples

15:01 Test and Refine Your Lead Quiz

16:22 Carry Your Call to Action into Your Stories

18:10 Recap and What is Coming Next Week

📌 Resources & Links Mentioned:

• Subscribe to Katy’s Weekly Emails here: https://katyursta.com/weekly-email
• Content Example 1: https://www.instagram.com/p/DefCgnetL96/
• Content Example 2: https://www.instagram.com/p/De62QFPxvw9/
• Katy’s Ambition Audit: https://katyursta.com/ambition-audit

👥 Connect with Katy:

• Instagram: @katywritescontent
• Facebook: https://www.facebook.com/onefitfighter
• Substack: https://substack.com/@katywritescontent
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!