This episode is sponsored by Nextdoor

What if your next emergency alert could reach thousands of residents who aren't following your agency on social media or signed up for traditional emergency notifications?

In this episode of The Alerting Authority, hosts Dr. Jeannette Sutton and Eddie Bertola welcome Joseph Porcelli of Nextdoor to explore how neighborhood-based communication is changing the way public safety agencies connect with their communities.

With approximately one in three U.S. households on Nextdoor, according to figures discussed in the episode, the platform offers emergency managers an opportunity to reach an established local audience through geographically targeted messages.

Joseph explains how Nextdoor's free public agency tools can support emergency alerts, disaster preparedness, community engagement, and even the search for missing or wandering individuals.

In this episode, we explore:

- How Nextdoor helps public safety agencies reach verified neighborhood residents
- Why traditional social media platforms can leave gaps in emergency communication
- How geographically targeted alerts reach specific communities, flood zones, and evacuation areas
- How Nextdoor alerts use push notifications, email, and prominent newsfeed placement
- How Nextdoor can supplement Wireless Emergency Alerts (WEA)
- Integrations with emergency notification systems
- Real-world examples involving disasters, severe weather, and missing individuals
- How Nextdoor's AI-assisted Behavioral Communications and Alerting Prompt incorporates Dr. Sutton's warning researchNextdoor Is Changing Emergency Alerts — Here's What Public Safety Agencies Need to Know
- Why building community trust before a disaster can make emergency communication more effective

Apply for your free Nextdoor for Public Agencies page at Nextdoor.com/agency

Try the Nextdoor Behavioral Commsa d Alerting prompt at Nextdoor.com/commsprompt