#146 How to Know If Your LinkedIn Content Is Actually Bringing You Clients
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#146 How to Know If Your LinkedIn Content Is Actually Bringing You Clients
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How many of your clients this past year actually came from LinkedIn? Not likes, not views — real clients. Most professionals have no idea, and when their posts only get a handful of likes, they assume nobody’s paying attention. But Sylvia Garibaldi explains why that’s the wrong scoreboard entirely: the people most likely to hire you are quietly reading, never liking or commenting, because they don’t want anyone to know they’re reading or following your content.
In this episode, Sylvia breaks down the four real stages between a LinkedIn post and a new client — being seen, being remembered, reaching out, and being hired — and why the middle stage, the one that holds everything together, is nearly invisible in your analytics. She then walks through a simple five-step system to actually track what’s working. Sylvia also shares five important signs that your content is working long before a client books a call — including referral partners mentioning your posts and getting fewer questions about price. If you’ve ever wondered whether your LinkedIn content is doing anything at all, this episode will be an eye-opener!
What you’ll learn:
- 01:41 Is LinkedIn Working
- 03:47 Likes Aren't Trust
- 07:42 Silent Client Story
- 08:55 Four Stage Path
- 13:13 Five Step Tracking System
- 17:02 Quiet LinkedIn Signals
- 20:08 Five Signs Content Works
- 24:21 Turn Tracking Into Growth
- 28:03 Challenge
Resources:
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