Marketing Unfiltered: What's Working, What's Not & What's Next!

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Marketing Unfiltered: What's Working, What's Not & What's Next!

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🎙️ SEASON 3 FINALE IS LIVE! Marketing Unfiltered: What's Working, What's Not & What's Next Three marketers. Three perspectives. Zero filters. 🔥 What a ride it's been! ❤️ When Lisa Thompson launched The Exec Hotseat Podcast, she knew she wanted to do things a little differently - bringing together great people, sharing real stories, and having a whole lot of fun along the way! When the opportunity to create a special RRC Polytech Alumni Series came together, so did three fellow alumni - Lisa Thompson, Amanda Buhse, and Tineke Buiskool-Leeuwma - each bringing their own personalities, perspectives, and talents to the adventure. Together, with the incredible support of RRC Polytech, the @BRD team and a few special collaborators, we celebrated remarkable alumni, shared inspiring entrepreneurial journeys, and shone a spotlight on people doing amazing things in our communities. From unforgettable conversations and plenty of laughs to new friendships, road trips, conferences, events, behind-the-scenes adventures, and a whole lot of podcasting - what an incredible chapter it's been! As we wrap up Season 3, our RRC Polytech Alumni Series, and this special partnership, we thought, what better way to celebrate than to turn the microphones on ourselves for one final episode together? ___ 🔥 Marketing Unfiltered: What's Working, What's Not & What's Next This time, Lisa, Amanda, and Tineke are all in the Hotseat for a candid marketing roundtable about the ever-changing world of branding, social media, entrepreneurship, content creation, and AI. Three different marketing backgrounds, plenty of opinions, and absolutely no shortage of things to say! 😉 Here's what we're getting into: ✨ What's actually working in marketing today? What's worth investing in, and what's just noise? ✨ Social media in 2026: Is organic reach still worth the effort? Do businesses really need to be everywhere? ✨ Branding vs. marketing: What's the difference, and why does getting it right matter? ✨ AI and creativity: Where is AI helping marketers, and where are we losing the human touch? ✨ Authenticity and storytelling: Why personality, connection, and showing up as yourself are becoming more valuable than ever. ✨ Starting from scratch: If we were launching a business today with no audience, no connections, and no budget, what would we do differently? We're sharing what we're seeing in our own businesses, what we're learning from clients, and a few marketing trends we're ready to leave behind! The biggest takeaway? Great marketing doesn't have to be complicated. It just needs to connect. Whether you're a business owner, entrepreneur, marketing professional, or simply wondering what the heck you're supposed to be doing on social media these days, this episode is for you! ❤️ A special thank you To RRC Polytech, thank you for believing in our vision and supporting this incredible journey. Your partnership helped us celebrate fellow alumni, amplify inspiring stories, and connect with so many remarkable people. To every guest who joined us in the Hotseat, shared their journey, and trusted us with their story — THANK YOU! And to everyone who listened, shared an episode, left a comment, attended an event, or cheered us on, we couldn't have done it without you! Finally, to Amanda and Tineke, thank you for bringing your creativity, energy, humour, and talents to this special series. From the studio to the road and everywhere in between, it's been an absolute blast! We can't wait to see what you're up to next and cheer you on! Our Alumni Series and this special chapter together may be coming to a close, but the friendships, connections, and memories will last well beyond the final episode. ❤️ 🎧 Listen to our Season 3 finale NOW on Spotify, Apple Podcasts, Amazon Music, or your favourite podcast platform. And while one incredible chapter is ending, The Exec Hotseat story is far from over. Season 4? We're shaking things up. Stay tuned! 👀🔥 🎙️ Connect with The Exec Hotseat & Our Partners Lisa Thompson | Founder & Host President, BRD Agency | Brand Revival & Design Inc. LinkedIn: https://www.linkedin.com/in/lisabrd/ BRD Instagram: https://www.instagram.com/brdagency.ca/ Website: https://brdagency.ca/ Amanda Buhse | RRC Polytech Partnership Co -Host Founder, Coal and Canary LinkedIn: https://www.linkedin.com/in/amanda-buhse/ Coal and Canary: https://www.instagram.com/coalandcanary/ Website: https://www.coalandcanary.com/ Tineke Buiskool-Leeuwma | RRC Polytech Partnership Production Team Tin Can Creative LinkedIn: https://www.linkedin.com/in/tineke-buiskool-leeuwma-0537a32a/ Instagram: https://www.instagram.com/thisistinneke/ Website: https://tincancreative.ca/

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