When Meaning is Sold, What Happens to Trust?
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When Meaning is Sold, What Happens to Trust?
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Almost every company today has a purpose, a mission, and core values. But how do you know any of it is true? For Stephan Ummelen, that question came from his father, a journalist, while he was running an advertising agency and writing those values for clients. When he asked their employees what they really thought, many told him the values were empty words from the top. He went on to study the gap between what companies believe and what they sell, and wrote Betekenis & Bullshit (Meaning and Bullshit). We talk about Volkswagen’s core values before and after Dieselgate, why leaders can name their company’s values while employees often can’t, what breaks first and what breaks hardest in a working relationship, and why meaning is becoming the work of the marketing department. We end with his next book, which looks for trust in a different place, inside ourselves, and offers a simple tip: stop looking only ahead at who you should become, and look back at where you have found real meaning.