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John Lee of Anewgo and Chip Johnson of Builder Designs are back for the second Builder Tech conversation. Between them they work with more than 1,000 builders, and they’re not sugarcoating what they see: September brought the highest cancellation rate since early COVID, builder confidence at a 14-year low and the slowest traffic since 2012.

So what do you do about it? John and Chip make the case for flipping the traditional funnel so affordability comes first, removing friction instead of adding incentives to the homepage, and treating your data as the most valuable asset you own. They explain what happens when a buyer’s AI shopping agent lands on a website with gated pricing, why John believes AI in homebuilding is underestimated, underappreciated and underutilized, and how the OPEN strategy (Organization, Platform, Ecosystem, Network) gets a builder ready for a world where your AI agent talks to the buyer’s AI agent.

Everything in this episode is what Builder Tech Summit is built around.

🎟️ Builder Tech Summit: April 28-30, 2027, Loews Kansas City. One room, one track, 150 seats. Sessions on getting found by human and AI shoppers, a hands-on website workshop, AI assistants, analytics, AI for buying power, what buyers expect next, builder case studies and a closing “Monday morning plan,” plus three Demo Blocks. Early bird $799 with code EARLYBIRD through Oct 31, then $899. Teams of 3+ save $50 each. Register at buildertech.com
🏨 Hotel block: $229/night at the Loews. Book here or call 1-877-748-1451 with code BTS428.

Missed the first Builder Tech conversation? Listen here

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