We’re halfway through Season 5, so this week it’s just me: no guest, no script, and fresh out of a therapy session. I’m talking about something that’s been quietly holding me back since I started building She Who Dares Wins full-time, and that’s uncertainty.

I spent years on construction sites where things went wrong every day, and I thrived on it. But it turns out that handling uncertainty on a job site is very different from handling it when it’s tied to you, your achievements and the thing you’re building. In this episode I share how that showed up for me. I kept going back and forth on the clothing line because I’d told myself it would be the “stable income”. I kept reaching for a Plan B, and I fell into exhausting loops of going back to things I didn’t really want to do.

I won’t pretend there are three easy steps to fix it, because there aren’t. What I can share is what’s helping: slowing down, checking why I’m making a decision, and learning to trust myself when things go wrong. And if you take one thing from this episode: the incredible women who sit on the sofa didn’t have it all figured out either. You’re not alone.

In this episode

• What’s new at She Who Dares Wins: the film production side and the launch of Dare Club
• Our first Dare: a cold-water dip and sauna challenge (coming soon to YouTube)
• Why a career in engineering didn’t prepare me for uncertainty in my own business
• ADHD, high stakes, and the flip side nobody talks about: paralysis and second-guessing
• The clothing line, Plan Bs, and confusing “certainty” with what I actually want
• Why trying to fix uncertainty is impossible, and why knowing you’re sensitive to it helps
• Slowing down and asking: am I doing this out of fear, or for the right reasons?
• How many of us give up on a new career too soon because of that horrible feeling
• What every guest’s story has in common: you get through it, with a win or a lesson

Key takeaways

• Uncertainty in business is unavoidable and will always feel uncomfortable. The aim is to get used to the feeling, not to make it go away.
• Notice when a decision is really an attempt to create certainty rather than something that fits what you want.
• Building trust with yourself, and accepting that things will go wrong, takes a lot of the pressure off.
• Sometimes understanding why something shows up is enough, without needing to fix it.

Join Dare Club

Dare Club is our new community that gets women out of their comfort zones, with a Dare series on YouTube and in-person events planned for 2027. Sign up at www.shewhodareswins.com to get the weekly newsletter every Wednesday, with a mini dare and a few things that brought me joy that week.

Watch on YouTube

Every episode is also on YouTube. Search She Who Dares Wins Podcast to see the conversations in full.

Coming up

A wonderful guest next week, more fabulous guests to finish Season 5, and then we start shooting Season 6!

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