Host: Lalo Solorzano and Andy Shiles Guest(s): Kyle Grobler Published: October 22, 2026 Length: ~ 37 minutes Presented by: Global Training Center

Being good at trade compliance and being known for that expertise are not the same thing. In this episode of Simply Trade, Lalo Solorzano and Andy Shiles welcome Kyle Grobler for a candid conversation about personal branding, professional visibility, and showing up—even when posting feels uncomfortable.

Kyle explains why he committed to sharing his experience on LinkedIn for six months, with one simple goal: help one other person. What followed included new connections, speaking opportunities, and offers for jobs he never applied for. But this is not a conversation about chasing viral posts. It is about making your knowledge useful to others and building relationships through consistent contribution.

The discussion moves from practical profile improvements and meaningful engagement to the human side of professional credibility: admitting mistakes, telling relatable stories, and letting people see the person behind the job title. Lalo shares his own discomfort with being visible, while Andy connects the conversation to sincere leadership and learning from frontline employees.

For trade, customs, and logistics professionals wondering whether they have anything worth sharing, this episode offers a different starting point: your everyday experience may be exactly what someone else needs. You do not have to wait until you feel ready—or until the new year—to begin.

Kyle’s central message is that a personal brand grows through contribution, not just self-promotion. He discusses building a LinkedIn profile that explains the problems you solve, sharing lessons from your work, and engaging thoughtfully with other people’s content.

The conversation also goes beyond social media. Lalo and Andy explore how professional visibility connects to workplace credibility, communicating trade’s value, and building relationships with colleagues at every level. From acknowledging mistakes to listening to frontline employees, the emphasis stays on consistency, sincerity, and community—not perfection or popularity.

• Make your expertise easy to understand. Use your LinkedIn photo, banner, headline, and About section to communicate who you help, the problems you solve, and what you have accomplished.

• Share the lesson, not just the success. Experiences, mistakes, and what you learned along the way can offer another trade professional a useful starting point.

• Contribute more than you ask for. Thoughtful comments, meaningful responses, and genuine conversations build relationships beyond your own posts.

• Choose consistency over perfection. Keep showing up even when engagement is modest. Kyle’s focus is helping someone—not measuring every post against viral numbers.

• Global Training Center • Connect with Kyle Grobler on LinkedIn

Host: Lalo Solorzano Andy Shiles

Guest(s): Kyle Grobler - LinkedIn

Producer: Lalo Solorzano

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