Do you know where your website is hosted, who owns your domain, or how you would get back into your ad account if the person who set it up was gone? Paige Wiese has spent sixteen years building websites and running marketing for small businesses, and she has watched owners find out the answers on the worst possible day.

Paige is the founder of Tree Ring Digital, a full service digital marketing agency with a team of sixteen.

In this episode:

• A beautiful website nobody visits, and a busy website that doesn't convert, both end in no customer
• Why "more clicks" is the wrong objective, and what a conversion actually is
• SEO traffic versus intent: the custom home builder ranking for DIY tile
• Your website is a snapshot of how you run your company
• Outgrowing your marketing message the same way you outgrow your systems
• The cheap offshore build that ended with two versions of the site and no access to the domain
• Know enough to ask the right questions, not how to do every step
• A list of your digital assets and logins, and what happens when two factor is tied to a former employee's phone
• Providers who keep ownership of your domain, your ad account or your QuickBooks file
• The $5,000 quote for a copy of a site the client had already paid for
• The fake Meta verification message, and TA's hacked ad account
• Why fixing it in a panic always costs more, and why clean digital assets add value when you sell

Free for listeners: Paige's digital asset checklist at treeringdigital.com/SBBS.

Find Paige at treeringdigital.com or Paige Wiese on LinkedIn.