Rethinking Football Club Ownership Through Data, Technology, and Scale with David Dwinger

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Rethinking Football Club Ownership Through Data, Technology, and Scale with David Dwinger

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In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with David Dwinger, Co-Founder & CEO at ve2.ventures, Board Member at Athvance Capital & Co-Founder & President at Estrella Football Group, about building a new model for football club ownership.David explains Estrella’s horizontal multi-club ownership model, which focuses on building a portfolio of clubs that retain their individual identities while benefiting from shared technology, data, commercial opportunities, and expertise. Rather than simply chasing promotion, the group focuses on creating sustainable value and building a scalable football ecosystem.The conversation explores the investment case for lower-division football, how data and AI are transforming club acquisition and decision-making, the role of Club OS, player development and trading, and how partnerships can create new commercial opportunities across multiple clubs. David also shares his vision for scaling Estrella Football Group and proving that football club ownership can be approached as a technology-enabled business.Key Takeaways:How David moved from digital product building into football club ownership.What makes Estrella Football Group's horizontal multi-club ownership model different?Why individual clubs retain their identity while benefiting from the wider ecosystem.How lower-division football can create opportunities for active investors.Why promotion should be viewed as a potential outcome rather than the only measure of success.How data, technology, and shared resources can create value across multiple clubs.Why Club OS was built to connect football club operations through one technology platform.How player development and trading can become part of the wider group strategy.How Estrella Football Group uses data and technology to identify potential club acquisitions.Why location, history, fan engagement, and context matter alongside financial metrics.How partnerships can create commercial opportunities across a portfolio of clubs.Why David believes football club ownership can become more scalable.Noteworthy Quotes:“We’re trying to scale the unscalable.” – David Dwinger“Every club has the same value. It maintains its own identity.” – David Dwinger“We define winning not by simply holding the cup.” – David Dwinger“Buying football clubs is not a hobby for us. It’s a business.” – David Dwinger“With every club we add, we add something additional to the flywheel.” – David Dwinger“We’re not investors. We’re partners.” – David Dwinger“It’s our job to make sure that goes back to zero as soon as possible.” – David DwingerKey Timestamps:00:00 - Introduction to David Dwinger and Estrella Football Group01:25 - David’s background and the Estrella ecosystem03:37 - Understanding the horizontal multi-club ownership model05:43 - How Estrella Football Group works with individual clubs07:24 - Scaling the portfolio and managing multiple clubs09:46 - The investment case for lower-division football13:51 - Redefining winning beyond promotion15:54 - Building value through scale and the portfolio flywheel18:21 - Club OS and the technology behind the model21:42 - Partnerships, ticketing, and creating new fan experiences24:12 - Player development, academies, and player trading26:20 - Why smaller clubs can offer greater opportunities for active investors28:42 - Using data to identify football club investment opportunities32:19 - The metrics that matter when evaluating clubs33:32 - The biggest misconception about investing in football clubs34:30 - David’s five-year vision for Estrella Football Group Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.Connect with the Guest, David Dwinger:David Dwinger LinkedIn: https://www.linkedin.com/in/david-dwinger/ Estrella Football Group: https://www.linkedin.com/company/estrella-football-group/ve2.ventures: https://www.linkedin.com/company/ve2ventures/ Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448

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