You’ve done the thinking, built the plan, and walked into the meeting prepared. Then the client hesitates, latches onto something minor, or asks a question that shows they’re somewhere else entirely.

In this solo episode, I share a story from my work with an agency director whose solid plan fell flat four minutes into a meeting with her founder.

We look at why that happens, the four main ways people take in an idea, and how to adjust in the moment when the person across the table needs something different.

I also talk about why this is a leadership skill, especially if you’re still the only person in your agency who can get a client to say yes.

In this episode, you’ll learn:

• The four ways people take in an idea: results, possibility, evidence and people
• How to spot your own default and the blind spot that comes with it
• How to read the room and adjust when an idea isn’t landing
• Why being the only one who can land ideas keeps your agency from growing

Key quote

“We tend to present ideas in the way that makes sense to us. Strong communicators learn to present them in the way that makes sense to the people receiving them.”

Your challenge this week

In your next client meeting, notice where you start and what your client keeps coming back to. Then send me a message on LinkedIn and tell me what you noticed. I read every one.

Connect with me

LinkedIn: https://www.linkedin.com/in/kwanaudrey/