What does it take for an established company to create the kind of breakthrough that changes its market? In this episode of the Cambridge Tech Podcast, host James Parton speaks with Joe Corrigan, Chief Technology Officer, and Tim Fowler, Chief Commercial Officer, at Cambridge Consultants about 'Radical Innovation'.

The conversation explores the Deep Tech Index and a challenge familiar to founders, investors and corporate leaders alike: businesses say they want radical innovation, yet their systems often make it difficult to pursue. The guests unpack why incremental improvements can preserve the status quo while disruptive ideas create genuine strategic advantage.

Joe and Tim argue that innovation is not simply a technology question. It is a leadership and execution question. Radical ideas can threaten an existing business model, which is precisely why they are often slowed down by familiar processes, short term return expectations and organisational caution. The organisations that succeed are those with a clear strategic direction, leaders who can sustain conviction and teams able to turn technical promise into commercial momentum.

The episode also offers practical insight for startup founders selling into large companies. Rather than relying solely on procurement, the guests recommend building broad internal support among technical and economic buyers, identifying the value that is unique to the customer and creating enough stakeholder belief that a decision cannot be easily delayed.

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