Five ways to demonstrate your expertise on LinkedIn copertina

Five ways to demonstrate your expertise on LinkedIn

Five ways to demonstrate your expertise on LinkedIn

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Five practical ways to turn everyday professional judgement and existing work into evidence others can assess.You use your expertise every day, but how much of it can someone see when they look you up? A job title, a list of services and years of experience provide context. Someone considering your work also needs examples that show how you think and what you contribute.In this episode of The Visibility Advantage, LinkedIn® strategist Lynnaire Johnston shares five practical ways to demonstrate expertise using questions, decisions and work you already have. The episode is for professionals and business owners who want their value to be easier to understand without adding an overwhelming content workload.Drawing on her own work, including two assessments of Out There Branding’s Company Page, Lynnaire explains how to connect a clear professional description with evidence that supports it. You’ll hear how a question can reveal judgement, why explaining a decision matters and how a useful resource can demonstrate your approach. You’ll also learn how to describe outcomes accurately and make your strongest evidence easier to find. The starting point is manageable: choose one area of expertise and one example that supports it.Five key takeawaysAnswer a recurring professional question by explaining what you need to know before recommending an approach and which circumstances would change your answer.Reveal the reasoning behind a decision by describing the realistic alternatives, the trade-offs and the factor that carried the most weight.Share a useful piece of work with enough explanation for someone outside the project to understand its purpose and relevance.Describe the problem, your contribution and the change you can substantiate, giving others credit where appropriate and distinguishing recommendations from completed outcomes.Give relevant evidence a deliberate home in your LinkedIn Featured section, Experience descriptions or website so people can find support for your main claim of expertise.Chapters2:43 – Choose the expertise you want recognized4:10 – Answer a question using your judgement6:48 – Explain a decision9:21 – Show a useful piece of work11:49 – Describe your contribution and what changed15:55 – Make your evidence easy to find18:21 – Choose one thing to do nextIn this episodeThe episode begins with a question about relevance: what expertise do you want another person to recognise? A long career can produce many examples, but the most useful evidence supports the work or opportunities you want now. A clear description gives someone a starting point; a specific example helps them assess your contribution.The first approach starts with a question you regularly answer. Lynnaire uses the choice between LinkedIn articles and posts to illustrate how the purpose and substance of the communication inform the recommendation. Explaining what you consider before answering gives people a way to understand your judgement and make a better decision themselves.The second approach examines decisions. The options you considered, the compromise you accepted or the reason you changed earlier advice can reveal expertise that a finished recommendation conceals. Lynnaire discusses revising her advice on video format as feed presentation changed. The point is to explain the context behind advice and when it needs reviewing.The third approach involves sharing a useful piece of work. A checklist, framework, annotated extract or part of an assessment can demonstrate your approach when accompanied by a clear explanation. Lynnaire uses the Link∙Ability Authority Audit as an example of turning a strategic question into something a professional can examine for themselves.The fourth approach uses the problem, contribution and change as the structure for a concrete example. Out There Branding’s July assessment found that its content communicated a more focused strategic approach than its formal Company Page description. By September, the banner, tagline and Overview were clearer and more consistent. The next recommendation was to broaden the evidence published directly by the business, alongside material shared from founder Roy Kowarski. The documented improvement concerns positioning and communication; the assessments do not establish increased sales or enquiries.The fifth approach considers how easily someone can find the evidence. Relevant examples can have a deliberate place in Featured, Experience or a website. Specific recommendations can also provide useful context about your contribution. The episode closes with a small next step: identify one area you want to be known for, find an existing example and explain what it demonstrates.Put one idea into practiceStart with something you have already done. Write down a question you answered this week, a recommendation you made or a resource you use to clarify a problem. Identify the part that reveals your judgement, then explain it in language ...
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