Why is it so hard to change, even when we know our current approach isn't working? In this episode, John Haskell explores why individuals and businesses struggle to adopt new behaviors and practices, even when those changes could lead to better results. He explains how we become comfortable with familiar ways of doing things, and why learning a new process often means temporarily performing worse before we get better. Whether you're changing your grazing management, improving your business practices, or learning a new skill, that uncomfortable middle stage is often where people give up too soon.

John breaks down the four stages of competence, from not knowing what you don't know to becoming skilled enough that a process feels automatic. Drawing on examples from grazing management and jiu-jitsu, he explains why recognizing what you still need to learn is an important step toward improvement. He also shares lessons from Angela Duckworth's Grit, emphasizing why consistency, repeated effort, and endurance matter more than short-lived enthusiasm when you're working toward lasting change.

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In this episode, I cover:

• The four stages of competence and how they shape the learning process
• Why familiar behaviors can be comfortable even when they no longer serve your business
• Why performance can get worse before it gets better when you adopt a new process
• How to distinguish between a new process that isn't working yet because you're still learning and one that genuinely isn't a good fit
• Why people often abandon change during the uncomfortable middle stage
• How consistency, effort, and endurance help turn new behaviors into lasting skills
• Why pushing through discomfort is essential to making meaningful changes in your ranch and business

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Resources & Links:

• Grit by Angela Duckworth
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

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