# 10- Accountability Avoidance: How Confident Managers Turn Excuses Into Ownership
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# 10- Accountability Avoidance: How Confident Managers Turn Excuses Into Ownership
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In this episode Rome explains how accountability avoidance shows up on a sales team, and why simply demanding more commitment from a team rarely works. You’ll learn how to distinguish unwillingness from uncertainty, overload, or lack of support—and how confident managers can address the real issue without placing blame or lowering expectations.
Rome shares coaching techniques to help managers connect goals to meaningful actions, and empower reps to take ownership of the actions within their control. A sales team that drives for quota attainment, drives better results for customers, the company and its shareholders.
As a keynote speakers and leadership coach, I help biotech and healthcare leaders build the confidence to transform complacent, underperforming teams to go ALL-IN ON achieving new levels of success.