How A Shore Excursion Marketplace Put AI To Work On Bookings
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How A Shore Excursion Marketplace Put AI To Work On Bookings
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Drew Fortner, founder and CEO of Alaska Shore Tours, wired an AI agent into his reservation system. His dashboard says the return on that spend is around 9,000%.
Alaska Shore Tours is a shore excursion marketplace that has planned tours for over 125,000 cruise guests across seven regional booking sites in Alaska. Drew started as a tour guide in Colorado, moved into sales and marketing, and built a platform that now lets AI tools pull availability, pricing and cruise schedules and send a ready-to-book proposal in the middle of a web chat. Five years ago that build would’ve cost six figures and a dev team.
Brennan Bliss, founder and CEO of Propellic, talks with Drew about how he measures AI spend against minutes saved, why 80% of his customers book within 24 hours of first finding the site, the one ad message that beat everything else in Google Ads testing, and how a mid-size reseller competes with the cruise ship for the same tour.