Ever wonder where the money goes when you buy a VIP concert experience?

The guys break down the business behind meet and greets, VIP packages, and all that exclusive concert merchandise.

According to Max, VIP experiences are often handled by a completely separate company.

Not the venue.

Not the band's booking agent.

And not necessarily the same people handling regular concert merchandise.

But here is the catch.

You still need a concert ticket to participate.

So first, you buy your ticket.

Then you pay extra for the VIP experience.

And once you are in, you have to follow the rules.

Many VIP packages also come with special swag bags.

Tour shirts.

Posters.

Bandanas.

Exclusive merchandise.

Sometimes even coupons to use at the merch booth.

And that creates another interesting problem.

If you already received a free T-shirt with your VIP package, are you really going to buy another one at the show?

That is where VIP packages and regular merchandise sales start affecting each other.

Different companies.

Different revenue streams.

And a whole lot more business behind your concert experience than most fans realize.

#HeresTheDealPodcast #VIPExperience #ConcertVIP #MeetAndGreet #VIPPackages #ConcertMerch #BandMerch #MusicBusiness #ConcertProduction #TourLife #MusicIndustry #BackstageStories #ConcertStories #LiveMusicBusiness #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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