Jodi Krangle, a voice actor, didn’t want to start a podcast. Seven years and 360+ episodes later, the Audio Branding Podcast has earned her client work, industry relationships, and a jury seat at the International Sound Awards. It hasn’t earned a single ad dollar. In this episode of Let’s Talk Podcasts, Becky and Jodi discuss using a podcast to become the go-to expert in your field. They cover why guests are relationships rather than transactions, how to let your guests shine, and what it takes for a raging introvert to get comfortable on video.

Timestamps
00:14 Starting a podcast reluctantly in 2019
01:56 Going from audio to video at episode 150
02:56 Falling in love with the power of sound
04:25 Why most indie podcasts aren’t about ad dollars
07:32 Relationships over revenue
09:26 Right-sizing podcast expectations
13:32 You don’t have to do it all yourself
15:53 Pre-chats and post-release follow-up with guests
20:42 Guest info pages and a dedicated tech producer
24:05 Why she added YouTube, and describing visuals for listeners
25:55 Getting over yourself on camera as an introvert
29:06 Best and worst podcasting advice: “Just do it”

Resources Mentioned
• Feminist Podcasters Collective: https://feministpodcasterscollective.com/
• Jodi Krangle, voiceover work: https://voiceoversandvocals.com/
• Audio Branding Podcast: https://voiceoversandvocals.com/podcast/
• Riverside for podcast recording/editing: https://riverside.sjv.io/Wy5qzn
• Lindsay Johnson on video-first podcasting: https://www.youtube.com/watch?v=QDcxFi8xKR8&t=2s