Season 3 Episode 6: Cuddle Connection Part 1 w/ Jule Rochelle

In this episode, Aimee and Sean talk with Jule, a Halifax-based sex coach trained in the Somatica method, about her Cuddle Project and the larger mission behind it: creating a culture where consent is honoured and people can safely practice saying yes and no with their bodies. The conversation focuses on how structured, nonsexual touch can help people heal trauma, build trust, and experience intimacy without escalation.We discuss how the Cuddle Project works, why it began as a personal healing practice, and what happens when strangers gather in a tightly facilitated space to practice safe touch, boundaries, and co-regulation.

• The Cuddle Project is described as a sober, fully clothed, consent-based, multi-hour cuddle experience.
• The format includes a two-hour initiation process focused on consent language, boundaries, and basic touch games before entering the larger cuddle space.
• Jule explains the “puppy pile” and other cuddle configurations, including a center-person nest setup with mattresses, pillows, and blankets.
• The project has grown into a recurring community with hundreds of initiated participants over four years.
• Jule shares that the project began as a response to her own sexual trauma and the lack of education around consent and relational skills.
• The conversation distinguishes touch, intimacy, and sex, emphasizing that touch does not have to lead to sex or romance.
• Jule discusses how the space can be healing for trauma survivors because participants can observe, participate at their own pace, or stop at any time.
• Jule explains how she handles misunderstandings about the event, including concerns that it might be sexual, and how the waiver and initiation process help self-select participants.
• The episode explores arousal in a nonsexual container and the importance of acknowledging bodily responses without acting on them.
• Jule describes how the space can help people who struggle with receiving, belonging, or trusting others.

Jule's Bio

Jule Rochelle is a trauma-empowered Sexologist and Intimacy Coach certified in the Somatica® Method, with a background in somatics, bodywork and sacred sexuality. She is passionate about creating safe, consent-centred spaces where people can explore the full spectrum of physical intimacy, from platonic touch and cuddling to sensual and erotic connection. In 2022, she founded The Cuddle Project as a response to the isolation of COVID, social distancing, and an increasingly digital world, creating opportunities for authentic human connection through nurturing, non-sexual touch. Through her coaching and community events, Jule has supported hundreds of people in cultivating self-acceptance, emotional intelligence, secure connections, and more embodied, fulfilling lives.

www.onda-intimacy-coaching.com

IG @onda_embodied_intimacy

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