Almost Nobody Buys The Same Boat Brand Twice
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Almost Nobody Buys The Same Boat Brand Twice
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The Conference Board's September consumer confidence index fell 6.7 points to 81.9. For the third month running, people said they expect the next six months to be worse. Plans to buy a car and plans to buy a home both slipped.
Then Boats Group published something harder to shake off. They pulled ownership records on more than 2.5 million boats across four states and found about 637,000 repeat owners. Across all four states, only 6 to 13 percent bought the same brand again. Nine out of ten people who already own one of your boats go somewhere else for the second one.
Also this week: Brunswick named three more senior leaders. Two of them fill the seats Aine Denari leaves when she becomes CEO on January 1st, and the third fills the one Will Sangster vacates. IBEX opens Tuesday in Tampa, and MDT will be there.
We close in northeast Texas, where TowBoatUS announced a new port on Lake Fork.
Hosted by Jon Logan. Sponsored by Marine Diagnostic Tools.
Read the full breakdown at thecurrentshowpod.com
Chapters- (00:00:00) - Intro
- (00:00:40) - Consumer confidence falls in September
- (00:01:59) - Boat buyers rarely stay loyal to brands
- (00:03:26) - Service as the key to repeat sales
- (00:03:45) - Brunswick fills three executive seats
- (00:04:43) - IBEX 2025 preview in Tampa
- (00:05:38) - Marine Diagnostic Tools sponsor message
- (00:06:08) - New Towboat US location on Lake Fork
- (00:07:01) - Sign-off