Gavin Jenkins, Head of Content at Roads & Bridges (Endeavor Business Media), reads dozens of pitches a week deciding what gets covered and what doesn't. In this episode of Spill the Ink, Jenkins joins host Steven Gallo to walk through what actually catches his attention in a pitch email, how newsworthiness and timing factor into his decisions, and the difference between pitching a story idea, a source and contributed content. He also talks about how editorial priorities shift across the Roads & Bridges website, print magazine and podcast, what it takes to land a spot on the Top 10 Roads & Bridges Awards list, and where he sees AEC media coverage headed as the industry moves deeper into AI adoption. It's a practical look inside a trade editor's inbox for AEC marketers trying to break through.

• What makes Jenkins stop and read a pitch right away

• The biggest time-wasters in his inbox

• Pitching a story idea vs. a source vs. contributed content

• Where the line is between mentioning your company and being too promotional

• Tips for entering the Top 10 Roads & Bridges Awards

Gavin Jenkins is Head of Content at Roads & Bridges, part of Endeavor Business Media, where he oversees the website, print magazine and Infrastructure Technology Podcast. He also teaches journalism as an adjunct professor at the Community College of Allegheny County and has freelanced for The New York Times, The Washington Post and The Atlantic. Before joining Roads & Bridges, Jenkins was an associate editor at Pitt Med Magazine, the University of Pittsburgh School of Medicine's quarterly publication. He holds a master's degree in nonfiction writing from the University of Pittsburgh and has won two Golden Quill Awards from the Press Club of Western Pennsylvania. He is based in Pittsburgh.

• Check out Roads & Bridges

• Follow Roads & Bridges on LinkedIn, Facebook and Instagram

• Say hello to Steven Gallo on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.