Episode 248 - How PR Shapes What AI Says About Your Brand
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Episode 248 - How PR Shapes What AI Says About Your Brand
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PR is no longer just about media coverage, it's shaping what AI says about your business. AI search is changing how customers discover, evaluate, and trust brands long before they click a link or visit a website.
Join Brad Friedman and Jackson Wightman as they explore the intersection of public relations and AI search, how PR influences what large language models say about your company, and why building credibility across the entire marketing funnel matters more than ever.
Jackson Wightman is the founder of tech PR agency Proper Propaganda and the author of the Amazon bestselling book The Tech PR Playbook
Proper Propaganda primarily helps companies build their brand and presence in the U.S. market while connecting PR efforts with the other channels and stages of the marketing funnel.
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