Why Chasing the Lowest Price Can Cost Your Business | Supplier Relationships Matter | Sheldon Murphy copertina

Why Chasing the Lowest Price Can Cost Your Business | Supplier Relationships Matter | Sheldon Murphy

Why Chasing the Lowest Price Can Cost Your Business | Supplier Relationships Matter | Sheldon Murphy

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The cheapest supplier is not always the most valuable supplier.

Sheldon Murphy explains why strong supplier relationships can be worth sacrificing a little margin—and how years of loyalty and honest communication can protect a contracting business when material prices rise, availability tightens, and the market becomes unpredictable.

In this clip, Sheldon Murphy and Erick Loden discuss:
• How rapid price increases affected roofing contractors and customers
• Why supply-chain uncertainty made accurate estimating nearly impossible
• How trusted suppliers helped contractors navigate volatile material costs
• Why constantly chasing the lowest price can damage valuable relationships
• When paying slightly more can produce greater long-term value
• How loyalty creates goodwill when a contractor truly needs help
• Why dependable communication provides business owners with peace of mind

Erick also shares how MacArthur Company honored its pricing and worked with his commercial roofing company during the height of the supply-chain crisis—earning more of the company’s business through dependability when it mattered most.

A few dollars saved today may not be worth losing the supplier who will stand behind you tomorrow.

Would you pay slightly more to maintain a trusted supplier relationship? Share your thoughts in the comments.

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Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.

Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.

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