Spotify’s Skip Button and AMP's Future w/ Glenn Rubenstein (Adopter Media)
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Spotify’s Skip Button and AMP's Future w/ Glenn Rubenstein (Adopter Media)
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Today’s edition of The Influencer is brought to you by– [SKIP]
As you’ve undoubtedly heard, Spotify is testing a “skip ahead” feature that will let some users bypass ads. Will it help or hurt marketers? Find out on this week’s episode of The Media Roundtable.
Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome podcast industry veteran Glenn Rubenstein (CEO & Founder, ADOPTER Media) to give his view on not only Spotify’s button-pushing decision, but also the AMP Accords. Let’s dive in.
“ Spotify is making an editorial decision on podcasters' content to label anything that's promotional as an advertisement. Therefore, they're saying: ‘This is worthy of being skipped. Here's a button.’ And I think that's fundamentally wrong.”
– Glenn Rubenstein (Founder & CEO, ADOPTER Media)