Google is changing Local Services Ads again, and this one actually matters.

In this episode of Owned and Operated, John Wilson sits down with Sam Preston of Service Scalers to break down Google's biggest LSA update yet. With Local Services Ads moving into Google Ads and Performance Max, contractors could see major changes to how budgets are spent, campaigns are managed, and leads are generated.

John and Sam walk through what's changing, what could go wrong, and the simple checklist every contractor should work through before the rollout. If Google is an important lead source for your business, this is an episode you'll want to hear before the switch happens.

In This Episode:

• Why Google is moving LSAs into Google Ads
• What Performance Max means for contractors
• The biggest risks during the migration
• How to think about budgets and campaign structure
• What data you need to save before it's gone
• Why your Google Business Profile matters more than ever
• What to watch for if your lead volume changes overnight

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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Sam Preston → https://www.linkedin.com/in/sampreston/
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💰 SPONSORS
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Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

The Military Veteran (TMV)

Hiring a VP, GM, or C-suite leader? The Military Veteran (TMV) specializes in executive search for home service businesses, connecting you with proven veteran leaders who know how to execute, build teams, and drive growth. Select Owned and Operated as your referral source when you schedule a consultation: https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.org

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CHAPTERS
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00:00 LSA Shakeup Preview
01:02 Migration to Google Ads PMax
09:20 What Stays Same vs Changes
14:27 Budget Risks and Action Checklist
26:31 Stats, Prep, and Final Thoughts

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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