In Episode 52 of the Luca Ecommerce Leader Series, Eric Bidinger sits down with Cornelis Olsen, Founder & Head of Business at coi Agency, to tackle one of the biggest misconceptions in ecommerce:

Do you really need more traffic—or are you losing customers you already have?

Most businesses assume growth comes from attracting more visitors.

Cornelis believes growth usually comes from making it easier for existing visitors to say "yes."

After helping hundreds of Shopify brands optimise millions in online revenue, Cornelis has seen the same pattern repeat itself. The stores that perform best aren't necessarily the ones with the biggest advertising budgets or the most beautiful websites. They're the ones that remove friction, reduce uncertainty, and make buying feel effortless.

Eric and Cornelis explore why customer experience has become the true competitive advantage in ecommerce, how seemingly small improvements to navigation, product pages, checkout, and trust signals can dramatically improve conversion, and why simplifying the buying journey consistently outperforms chasing the latest marketing trend.

The conversation also examines how AI is changing ecommerce. From accelerating Shopify development and reporting to improving testing and optimisation, AI is helping businesses move faster than ever before. But Cornelis argues that technology alone isn't enough. The brands that win will be those that best understand customer behaviour and continuously improve the experience around it.

You'll learn:

• Why conversion matters more than traffic
• How to identify and remove friction from the buying journey
• Building ecommerce experiences that customers trust
• The biggest mistakes brands make with Shopify stores
• Practical ways AI is improving ecommerce operations
• Why customer behaviour matters more than website design
• Creating higher-converting product pages and checkout experiences
• Lessons from optimising hundreds of online stores

The Luca Ecommerce Leader Series features conversations with founders and operators building the future of commerce. Each episode explores how AI, technology, and better decision-making help businesses create exceptional customer experiences, improve performance, and build sustainable growth.

Connect with Cornelis Olsen

LinkedIn: https://www.linkedin.com/in/cornelis-olsen-a2623a137/

Learn more about coi Agency

https://coiagency.co

Connect with Luca

YouTube: https://www.youtube.com/@Ask_Luca

LinkedIn: https://www.linkedin.com/company/asklucaai/

Website: https://ask-luca.com/

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