Innovation or Elimination. What Italy Can Learn from Israel’s Culture of Innovation.
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Innovation or Elimination. What Italy Can Learn from Israel’s Culture of Innovation.
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Welcome to the first episode of Market Access Italy, the new international series by Inside Finance dedicated to world-class leaders, entrepreneurs and innovators contributing to the growth of the Italian economic ecosystem.
Produced in collaboration with foreign embassies in Italy, the series aims to build bridges between Italy and some of the most influential minds shaping business, technology and innovation around the world.
For this first episode, produced in partnership with the Embassy of Israel in Italy, Michael Persechini speaks with Itai Green, Founder and CEO of Innovate Israel, corporate open innovation expert and author of Innovation or Elimination.
At the heart of the conversation is a powerful idea:
the greatest obstacle to innovation is not technology, but people.
Boards, CEOs and senior executives must learn to treat innovation as a core managerial capability, create a culture in which experimentation is encouraged and actively involve employees in the transformation process.
During the episode, Itai Green explains:
• Why companies that continue repeating what worked yesterday risk becoming irrelevant.
• Why approximately 80% of the innovation challenge is connected to the human factor.
• How corporations can identify concrete business challenges and collaborate effectively with startups.
• Why open innovation must always support the company’s broader strategy.
• How Innovate Israel’s methodology can transform corporate culture and produce startup integration rates exceeding 60%.
• What startups must do to become relevant partners for large organisations.
• What Italian companies can learn from Israel’s culture of urgency, adaptability and innovation.
• Why young professionals should embrace risk, remain flexible and consider building their own ventures.In a world shaped by artificial intelligence, autonomous agents and rapidly evolving competition, standing still is no longer a neutral decision.
As the title of Itai Green’s book makes clear, the choice facing companies today is increasingly simple: Innovation or Elimination.
The episode is conducted by Michael Persechini, Equity Partner of Zero IN Sharing Knowledge Benefit Corporation, producer of the Inside Finance podcast.
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