In Episode 45 of the Luca Ecommerce Leader Series, Bryan Kinghorn sits down with Timothy Porth, President & Co-Founder of Fiix Body, to explore one of the hardest challenges in business:

How do you earn trust when your customers have already tried everything?

When people are living with pain, they're not looking for another product.

They're looking for a solution they can finally believe in.

After struggling with chronic tennis elbow himself, Tim set out to create a better way for people to recover from home. What began as a personal frustration has grown into a healthcare business helping thousands of people regain mobility through expert guidance, innovative products, and personalised support.

Bryan and Tim discuss why trust matters more than marketing in healthcare, how listening to customers has shaped both the product and the business, and why combining education with genuine human conversations creates better outcomes than automation alone.

The conversation also explores how AI is helping founders make better decisions. From analysing marketing performance and identifying customer pain points to improving reporting and creating educational content, Tim shares how AI is helping his team spend less time analysing data and more time helping people recover.

You'll learn:

• Why trust is the foundation of healthcare businesses
• Building products around real customer problems
• The importance of education and human expertise
• Listening to customer conversations to improve products
• Practical ways AI is improving marketing and business operations
• Using AI to uncover customer insights at scale
• Measuring sustainable growth through better decision-making
• Lessons from building a healthcare business that customers recommend

The Luca Ecommerce Leader Series features conversations with founders and operators building the future of commerce. Each episode explores how AI, technology, and better decision-making help businesses solve meaningful problems, earn lasting customer trust, and build sustainable growth.

Connect with Timothy Porth

LinkedIn: https://www.linkedin.com/in/timporth

Learn more about Fiix Body

https://fiixbody.com

Connect with Luca

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