ChatGTM S2 E33: Erik Wetzel ~ VP Sales Buyers Edge Great Sales Leaders Build People, Not Pipelines
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ChatGTM S2 E33: Erik Wetzel ~ VP Sales Buyers Edge Great Sales Leaders Build People, Not Pipelines
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What do professional baseball, restaurant technology, AI, and sales leadership have in common?
More than you might think.
In this episode of ChatGTM, hosts Michael Beck and Chad Horn sit down with Erik Wetzel, Vice President of Sales at Buyers Edge Platform, to explore the leadership principles that separate good sales organizations from great ones.
Erik's journey began on the baseball field, where he learned that championships aren't won by swinging for home runs. They're built through consistency, discipline, resilience, and showing up every single day. Today, he brings those same lessons to one of hospitality's fastest-growing organizations, helping restaurant operators solve complex challenges while leading high-performing sales teams across the Buyers Edge Platform ecosystem.
The conversation explores why discovery wins deals, how AI is transforming sales without replacing human leadership, why rejection is a necessary ingredient for growth, and what it really means to build a culture where people thrive.
Whether you lead a sales team, run a restaurant, build technology, or simply want to become a better leader, this episode is packed with practical insights you can put to work immediately.
In This Episode- Erik's transition from professional baseball to sales leadership
- Why consistency always beats chasing home runs
- The leadership philosophy behind Buyers Edge Platform
- Building trust with restaurant operators
- Why discovery is the foundation of every successful sale
- How great leaders motivate instead of intimidate
- AI's role in the future of sales organizations
- Lessons from John Davie's growth strategy
- Creating resilient sales teams
- Why culture always outperforms fear
If you're building, scaling, or leading a go-to-market organization, this conversation belongs on your playlist.
🎙 Guest
Erik Wetzel
Vice President of Sales
Buyers Edge Platform
Learn more:
https://www.buyersedgeplatform.com
Connect with Erik:
https://www.linkedin.com/in/erik-w-286454230/
Subscribe for more conversations with the executives, founders, operators, and innovators shaping the future of hospitality and restaurant technology.
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