In this episode of the Luca Ecommerce Leader Series, Eric Bidinger sits down with Sara Tugnolo, Marketing & E-commerce Director at Easywalker, to explore a challenge every brand faces:

How do you earn a customer's trust when the decision really matters?

For most parents, buying a stroller isn't just another online purchase.

It's an emotional decision made for someone who can't tell you whether you've chosen the right product.

That changes everything.

After building her career with global brands including Ray-Ban and Calvin Klein, Sara now helps lead Easywalker's direct-to-consumer growth in one of the most trust-driven categories in retail. She shares how understanding customer psychology, simplifying the buying journey, and creating genuine confidence have become the foundations of sustainable growth.

The conversation also explores why the smartest companies don't start with AI—they start with customer problems. Sara explains where AI is genuinely creating value behind the scenes, where it's still overhyped, and why technology should always support strategy rather than define it.

You'll learn:

• Why trust is the most valuable currency in e-commerce
• Marketing to customers making deeply emotional purchasing decisions
• Growing a successful DTC business alongside retail partners
• Building customer confidence through education and simplicity
• Why businesses should solve customer problems before adopting AI
• Where AI is creating the greatest operational value today
• Balancing internal teams with agency expertise
• Leadership lessons from scaling an international consumer brand

The Luca Ecommerce Leader Series features conversations with founders and operators building the future of commerce. Each episode explores how AI, technology, and better decision-making help businesses earn customer trust, build stronger brands, and grow sustainably.

Connect with Sara Tugnolo

LinkedIn: https://www.linkedin.com/in/saratugnolo/

Learn more about Easywalker

https://easywalker.com

Connect with Luca

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LinkedIn: https://www.linkedin.com/company/asklucaai/

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