Emily Sneddon is a former Coles checkout chick, part-time investigative journalist, and a designer so good that, at the age of four, her preschool ripped off one of her drawings and made it their very own logo.

And who says people don’t value real design?

If you know Em, you’ll know exactly what I mean when I say she’s the biggest ray of sunshine. Full of wit, all heart, and fuelled by a genuine passion for making beautiful graphics.

Em’s career journey is about as non-linear as they come.

Without giving too much away, it starts in Newcastle, takes a wild four-month detour to Mexico for an internship, and eventually lands in Sydney, where she found her feet at some of the best studios in the game, including RE and Christopher Doyle & Co.

Then, like a lot of people, Emily lost her job during COVID.

Faced with uncertainty, she found the courage to back herself and take a shot at a role she never thought she’d get a look-in for.

And sure enough, ten interviews later, she landed a Senior Designer role at COLLINS in San Francisco where she rose to Design Director after almost 4 years —an opportunity that changed her life forever. ❤️

In this episode, I sit down with Em to pick her brain about her creative process and the lessons she’s learned from some of the industry’s greats along the way.

We talk about going deep on an idea. Following your curiosity. Getting lost in the work.

And trusting that sometimes you have to disappear into the process to come back with something worth keeping.

We also kick off my new favourite BABIB segment: Hot Chicks Make Fonts™.

A segment I built specifically so we could talk about Em’s first typeface, Fran Sans.

A love letter to San Francisco, Fran Sans started as a simple idea and quickly spiralled into a full-blown investigation of train nerd culture, all because Em wanted to make something that didn’t exist yet.

And that’s what this episode is really about. The beauty of making things. Seeing where they take you. Making your dreams happen.

Because sometimes the thing that changes your life starts as one tiny spark of curiosity.

Thanks for joining me Em x

SHOWNOTES

Follow or get in touch with Emily Sneddon on

https://www.linkedin.com/in/emilysneddon/

Website

https://emilysneddon.com/

Fran Sans Font & Journey Essay

https://emilysneddon.com/fran-sans-essay

https://emilysneddon.com/fransans

COLLINS

https://wearecollins.com/

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Erin is an Australian writer, producer, Walkley-nominated documentary filmmaker, and co-founder of Entropico, a global production company and creative studio built on finding and fostering exciting, diverse voices across in entertainment and advertising.

She’s also the co-founder of WOOM, the startup fighting period shame, empowering workplaces, and making period care more accessible.

If that wasn’t enough, Erin was also the writer and producer of the 2023 Netflix film ONEFOUR: Against All Odds — a documentary that follows the rise of western Sydney-based drill rap group ONEFOUR.

In this episode, we get into Erin’s career journey — from music journalist making film clips with friends on the side, to building Entropico from her literal living room floor, all the way to being named Production Agency of the Year at last year's 2025 B&T Awards.

We talk about the lessons she’s learned growing the agency, what it was really like taking on the ambitious challenge of producing a Netflix film, what she actually looks for when repping new talent, and why sometimes you shouldn’t aim for first, but second best.

What I love most about Erin is how humble and chill she is. You can tell she’s the kind of producer you’d always want bringing your work to life.

She has a genuine ability to see something special in creative people and a real passion for helping diverse stories be told in ways that enrich culture.

Through Entropico, she’s creating space for new voices to actually shape the industry - not just exist within it.

We need more BABIBs like Erin at the helm, and I can’t wait to see more women like her shine.

SHOWNOTES

Follow Erin

https://entropico.com.au/

https://erinmoy.com.au/

Watch One Four; Against All Odds on Netflix

https://www.netflix.com/au/title/81485425

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You know those mates who, the second you show even a hint of self-doubt, just knock it out of you?

That’s my girl, Amy Fraser.

Amy has spent 15+ years scaling brands and communities globally, from founding OK Real, a New York–based mentorship platform with global reach and partnerships including TED, Nike, Mattel, and The Washington Post.

She then went on to help build Diem, a social search engine powered by inclusive AI. Today, she works as a fractional CMO, advising startups on go-to-market strategy and community-led growth.

She’s a natural-born hustler who does a bit of everything - and does it fucking brilliantly.

In this episode, we get into Amy’s career journey, on how she realised agency life wasn't for her after getting her first role as an account exec, from how she backed herself by surrounding herself with the right people, the power of asking for help, and how to get out of your own head long enough to actually do it. We also talk about moving past the cringe of building a personal brand and putting yourself out there.

So if you’ve got an idea, a brand, a business, or you just need a push to back yourself and reach out to people who might actually help you, I think this one will hit.

I’ll be honest, I brought Amy on a little selfishly. When you’re building something, it’s easy to spiral, to not be filled with self-doubt and cringe when putting yourself out there, to to be honest - feel like you’re failing all the time.

This was exactly the conversation I needed. I hope it’s what you need too. 🖤

SHOWNOTES

Amy website

https://www.amyfraser.co/

Follow Amy on

https://www.instagram.com/fr.amy/

Hosted on Acast. See acast.com/privacy for more information.