This week on the Stock Show Sisters Podcast, co-host Riki interviews Taylor Kelner, founder of Cowgirl Market and Top Hand Media and Director of Communications and Youth Activities for Santa Gertrudis Breeders International, about entrepreneurship rooted in agriculture. They share how they met in a Fort Worth staging line, Taylor’s fifth-generation Arkansas cattle background, and why she chose Oklahoma State for agricultural communications, including saving a year of college via concurrent credits. Taylor describes evolving from early photography to Top Hand Media, running an online boutique, and launching Cowgirl Market in Stillwater in 2023 with 18 vendors to create an NFR-style Western shopping experience that supports small businesses; she later expanded to Texarkana and College Station. She discusses taking leaps of faith, researching and planning before starting, outsourcing, delegation, building teams, balancing a remote full-time role with multiple ventures, and prioritizing supportive relationships.

00:00 Meet Taylor Kelner

01:11 How We Met

04:46 Arkansas Ag Roots

06:07 Choosing Oklahoma State

08:10 Saving on College Credits

11:15 Mentors and Mindset

15:17 From Bedroom to Business

23:23 Leaps of Faith

26:18 Advice for New Founders

31:32 Why Cowgirl Market Exists

34:14 Vendors and Experience

36:42 Expanding to Texarkana

38:37 Why Start Multiple Businesses

39:21 MagnaWave Hustle Story

42:28 Outsourcing and Delegation

45:06 Interns and Building Teams

49:33 Landing the SGBI Role

56:41 Balancing Work and Life

59:19 Engagement and Support

01:02:33 Relationships and Values

01:07:03 Rapid Fire and Wrap Up

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