Smart AF: Marketing Through Economic Uncertainty with Ian Brightman
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Smart AF: Marketing Through Economic Uncertainty with Ian Brightman
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In this episode of Smart AF, Erica Sietsma sits down with Ian Brightman, Co-Founder and CEO of Pitlane Media and Marketing, to break down how automotive and motorsports brands should approach marketing during economic uncertainty.Ian shares the real story of how his company hired and doubled down on marketing at the height of COVID while competitors pulled back, and why that decision defined the brand for the next three years. They also dig into why engineers and private equity owners tend to undervalue branding and top-funnel marketing, the difference between playing defense (surviving the next 6-12 months) and playing offense (owning the next 2-5 years), how to know when to trim a marketing partnership versus cut it entirely, and why founders need outside "emotional distance" to make the hard calls.Check out Ian and Pitlane Media and Marketing here:https://www.instagram.com/ianthebrightman/
https://www.pitlanemm.com/