Non-Food Franchising: The Boring Business Playbook for Investors w/ Jon Ostenson
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Most investors overlook franchising. Jon Ostenson shows how boring, unglamorous businesses can become your most reliable cash-flowing asset.
Jon Ostenson is a multi-brand franchisee, former franchisor, and founder of FranBridge Consulting. He's placed several hundred investors into franchise businesses across the country and has spent a decade helping people find opportunities in industries most people never think to look.
In this episode, Jon breaks down why real estate investors are quietly becoming franchise owners, how to evaluate a franchise the same way you'd underwrite any other asset, and why the unglamorous, fragmented industries most people ignore are where the smart money is actually moving right now.
What you'll learn:
- Why 90% of Jon's clients end up in an industry they never had on their radar
- The red flags to watch for in a franchise's leadership team before you sign anything
- How the executive model lets you own a franchise without operating it day to day
- Franchise stacking as a portfolio-building strategy for investors
- Why those top 100 franchise lists are pay-to-play and what to do instead
- How to fund a franchise using SBA loans or a ROBS retirement rollover
Jon's free book, Non-Food Franchising, is available at FranBridgeConsulting.com -- enter your email and they'll send you a download link at no cost.
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