Are Downloads Dead? Steve Goldstein On the Future of Measurement
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Are Downloads Dead? Steve Goldstein On the Future of Measurement
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For years, marketers have used downloads to help determine their podcast spend. But now that podcasts exist in so many different formats and spaces—from long-form Netflix videos to short-form YouTube Shorts clips to live shows—it’s harder than ever to determine audience size. With so many platforms in play, how can creators know exactly what they’re selling? More importantly, how can buyers know what they’re getting?
This week, Dan Granger (CEO & Founder, Oxford Road) hosts Steve Goldstein (Founder & CEO, Amplifi Media; Adjunct Professor, NYU)on Media Roundtable to talk about how $1-2B in additional growth can be unlocked if we ditch downloads and create a new universal and consistent metric.
Want the DL on downloads? Join Dan and Steve as they debate new methods of measurement and discuss what buyers need to be paying attention to as podcasting moves into its next phase.
“The money is going to flow to where the audience is. We have the audience. We have great shows…If we can verify the audience and present it in a unified sort of way, that's where we need to be.”
-Steve Goldstein (Founder & CEO, Amplifi Media; Adjunct Professor, NYU)