Lightbulb Corner Episode 2: Paper Bags
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Lightbulb Corner Episode 2: Paper Bags
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🏝️ 𝐋𝐢𝐠𝐡𝐭𝐛𝐮𝐥𝐛 𝐂𝐨𝐫𝐧𝐞𝐫 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟐: 𝐏𝐚𝐩𝐞𝐫 𝐁𝐚𝐠𝐬
Try ordering 250 full colour printed paper bags delivered within three to four days. Go on. Phil Walsh did and he will tell you exactly how that went.
In this episode of Lightbulb Corner, Phil Walsh shines a light on one of the most overlooked short run opportunities in print right now. Global legislation is banning single use plastic bags at pace, and local shops, sandwich bars and coffee shops are all turning to paper. But they do not want ten thousand bags. They want two hundred and fifty. Three hundred. Four hundred. And right now nobody is serving them. The solution is inkjet integrated directly into the production line, full colour, every bag different to the last, and one UK company is already charging £32.50 per run of bags produced every five minutes.
Is that not a lightbulb moment?
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