🏝️ 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐆𝐚𝐥𝐥𝐞𝐫𝐲: 𝐒𝐢𝐥𝐚𝐬 𝐀𝐦𝐨𝐬 𝐨𝐧 𝐖𝐡𝐲 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐈𝐬 𝐭𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐨𝐩𝐡𝐢𝐬𝐭𝐢𝐜𝐚𝐭𝐢𝐨𝐧.

Thirty-five years of brand design. One very special guest. And a conversation that will make you look at packaging, print and creativity in an entirely different way.

In this episode of The Art Gallery, curator Chris Hyde welcomes Silas Amos, designer and brand strategist, to the gallery. The work spans JKR, Sir Peter Blake, HP Digital Print, Budweiser, Cancer Research UK and the UK's number one hummus. The stories behind them are even better than the work itself.

✦ A COVID campaign that landed the same artwork on the front page of every national newspaper in Britain on the same morning. Designed and delivered in a week.

✦ A hummus brand that became number one in the UK not by putting a photograph of hummus on a pot of hummus, but by having the confidence to do something strange instead.

✦ A gin brand where no two bottle labels are the same, because with digital print, they do not have to be.

As Silas puts it, what gets brands remembered is not what makes them conventional. It is what makes them strange. And packaging print is probably the last truly interruptive medium in a world where you can skip everything else.

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