The Decoy Effect How a Third Option Tricks Your Brain

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Why do movie theaters sell giant popcorn for just a dollar more than medium? It's not about value — it's about a cognitive quirk called the decoy effect. In this episode, Lucas and Luna break down how a deliberately inferior third option can make you pick the most expensive choice without realizing it. They walk through classic experiments by Dan Ariely, real-world pricing strategies from The Economist and movie popcorn, and what happens when decoys show up in healthcare, dating apps, and your 401(k) menu. You'll learn to spot the trap, and maybe save yourself from buying the jumbo combo you didn't want. A sharp, fast-paced look at one of behavioral economics' most quietly powerful biases. #DecoyEffect #BehavioralEconomics #DanAriely #PricingStrategy #CognitiveBias #ConsumerChoice #TheEconomist #MoviePopcorn #AsymmetricDominance #Irrationality #Economics #FexingoBusiness #BusinessPodcast #DecisionMaking #ChoiceArchitecture #Nudge #Marketing #Psychology Keep every episode free: buymeacoffee.com/fexingo

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