The FMCG Marketing Daily — June 21, 2026

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The FMCG Marketing Daily — June 21, 2026

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The FMCG Marketing Daily — June 21, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev's Brahma is using the World Cup to make a bold local brand play in Brazil — a masterclass in how global FMCG brands weaponise cultural specificity during mega-events. • Diageo's exit from East African Breweries is now one legal hurdle closer to completion — a move that will fundamentally reshape its brand footprint across one of the world's fastest-growing beer markets. • Revlon is staking its entire comeback narrative on fragrance — a high-risk, high-emotion category bet that offers brand managers a live case study in post-bankruptcy brand resurrection. Fun fact: The average supermarket scanner fails to read a barcode correctly roughly 1 in every 1,000 scans — and because of this, Walmart mandated in the 1980s that all suppliers pre-attach UPC barcodes to products before shipment, a logistics requirement so costly it effectively drove dozens of small consumer goods brands out of national retail entirely. That single policy reshaped the FMCG supplier landscape more than almost any marketing decision of that era. Hosted by Marco and Klara.

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